Step by Step guide to Technical SEO Audit

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No matter how good your SEO content is, any amount of technical issues can drastically lower your website’s search ranking. A proper technical SEO audit is essential on many levels to ensure better search results.

Well, you do not need to go to a full-fledged technical SEO course or follow SEO tips to rank your website, but there are few steps that can easily ensure a successful technical SEO audit your site needs. Let’s see how you can bring it in order.

A Step by Step Guide to a Technical SEO Audit for your site

  1. Check if the main versions of your website are browsable. You can consider all the ways a person can type your website address into a browser. Only one of these versions should be acceptable in a browser. 
  2. Next, start a website crawl running in the background. It will keep an eye on the website in the same way as Google and provide some useful information on the existing SEO setup and structure.
  3. Once the crawling happens, check Google for indexation issues. It will also tell you how many pages Google has indexed for your domain. Checking out for indexation issues is an essential component of the SEO checklist for developers that can make the process easy. 
  4. Next, go to the search engine and search for your brand name. If you do not rank in position one, but down in the results, then chances are the search engine thinks that the other site is more appropriate. You can focus more on brand building and link building to make the whole process easy.
  5. After linking, try to perform some basic on-page SEO check manually to avoid any errors.
  6. The next and the final step in our technical SEO Checklist is a full content audit. Find low-quality pages with little or no organic search traffic. If there is a scope of improvement, then update them and relaunch. Otherwise, delete it and redirect the URL to a relevant page.

How to find an XML sitemap?

An XML sitemap is a list of all your website URLs. You need to find your XML sitemap for the site to check if it is valid or not. The best way to do this is to put the sitemap file in the root folder of the domain.

You can keep it anywhere, even in another domain. However, having a sitemap is not compulsory, but it is better to keep it as it helps the search engines to find and index new websites. It also helps the search engines to find the updated web pages in a faster way and ensure quick access to it.

Here are the three most essential places where you can find your sitemap. 

  • Try typing in your domain name and search for it.
  • Try typing your domain name in the robots.txt file for the sitemap URL. It is the standard practice to put it here as it is the first place where search engines usually look.
  • Do a website search on Google by typing your site. Also, search the XML type of file into the search engine. In case you get a lot of results from the search, you can continue refining the search further. Also, try adding a category to have a sitemap in the URL.

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