July 2020


No matter how good your SEO content is, any amount of technical issues can drastically lower your website’s search ranking. A proper technical SEO audit is essential on many levels to ensure better search results.

Well, you do not need to go to a full-fledged technical SEO course or follow SEO tips to rank your website, but there are few steps that can easily ensure a successful technical SEO audit your site needs. Let’s see how you can bring it in order.

A Step by Step Guide to a Technical SEO Audit for your site

  1. Check if the main versions of your website are browsable. You can consider all the ways a person can type your website address into a browser. Only one of these versions should be acceptable in a browser. 
  2. Next, start a website crawl running in the background. It will keep an eye on the website in the same way as Google and provide some useful information on the existing SEO setup and structure.
  3. Once the crawling happens, check Google for indexation issues. It will also tell you how many pages Google has indexed for your domain. Checking out for indexation issues is an essential component of the SEO checklist for developers that can make the process easy. 
  4. Next, go to the search engine and search for your brand name. If you do not rank in position one, but down in the results, then chances are the search engine thinks that the other site is more appropriate. You can focus more on brand building and link building to make the whole process easy.
  5. After linking, try to perform some basic on-page SEO check manually to avoid any errors.
  6. The next and the final step in our technical SEO Checklist is a full content audit. Find low-quality pages with little or no organic search traffic. If there is a scope of improvement, then update them and relaunch. Otherwise, delete it and redirect the URL to a relevant page.

How to find an XML sitemap?

An XML sitemap is a list of all your website URLs. You need to find your XML sitemap for the site to check if it is valid or not. The best way to do this is to put the sitemap file in the root folder of the domain.

You can keep it anywhere, even in another domain. However, having a sitemap is not compulsory, but it is better to keep it as it helps the search engines to find and index new websites. It also helps the search engines to find the updated web pages in a faster way and ensure quick access to it.

Here are the three most essential places where you can find your sitemap. 

  • Try typing in your domain name and search for it.
  • Try typing your domain name in the robots.txt file for the sitemap URL. It is the standard practice to put it here as it is the first place where search engines usually look.
  • Do a website search on Google by typing your site. Also, search the XML type of file into the search engine. In case you get a lot of results from the search, you can continue refining the search further. Also, try adding a category to have a sitemap in the URL.

The ever-changing world of search engine optimization is never the same for long.  The first, foremost, and the best SEO tips to follow would be to execute these steps rather than just read. As the search engines evolve algorithms and implement the changes, the marketers and customer experience practitioners find it a new challenge to keep up with them.

So what are the best practices that you can do in 2020 to stay ahead? Well, we are going to look at some of the essential on-page SEO tips that can help you to cope up with the regular changes that happen in the world of search engines. 

Let’s begin with all the tips that you can add in your monthly SEO tasks and make your site rank better in the search results!

Best SEO Tips to Help Website Rank Better

  1. Relevant landing pages

One of the best SEO tip is to make sure that your landing page is relevant to the user’s search requirements. It is useless to try to rank your keywords for the sake of traffic if your landing page does not meet the user’s needs. Work out with the idea of your keywords if you are targeting, and the content you plan to create that can match with what the user is trying to search. 

  1. Audit your metadata

Double-check if your metadata includes the description and title. You no longer need to stuff keywords into your meta descriptions as it is essential to focus on the click-through rate of meta titles and descriptions. Be more focused on attracting the customer with sales language rather than stuffing the available characters with irrelevant keywords.

  1. Post Permalink structure

Making sure that your URL is displayed correctly is one of the most important SEO tips you need to keep in mind. Use your target keyboard in the URL and avoid using special characters, symbols, brackets, commas, etc. in the actual URL. You can also use dashes to differentiate the strings in your URL structure that are supported by most web browsers.

  1. Keyword density

Always prefer to keep the keyword density around 1.5 % along with the mix of LSI keywords. Remember that there is no magic formula to it, so make sure to use the related words to help the search engines understand clearly about your content. It is one of the most essential yet, technical SEO tips that can help you to add more relevance to your content.

  1. Word count per post

For a better rank in the search engine results, it is essential to know that blog posts with a low word count do not perform well. It is because they appear to be less informative in comparison with the other pieces of content. 

For a safer side, always go with a well researched and informative approach that can provide enough information. Also, it can help you in the long run if you are targeting highly competitive keywords. 

  1. External linking

Consider linking out to external websites apart from linking to your blog posts. However, before proceeding, make sure that the information on the external website is relevant to the information in your post. Also, make sure that you link to trusted sites only. Else, you are likely to face problems with external linking in the future

Matching steps with the continuously evolving SEO and search engine algorithms are essential to rank better. So, make sure that you go through these important SEO tips and make your content rank better than ever!