The ever-changing world of search engine optimization is never the same for long. The first, foremost, and the best SEO tips to follow would be to execute these steps rather than just read. As the search engines evolve algorithms and implement the changes, the marketers and customer experience practitioners find it a new challenge to keep up with them.
So what are the best practices that you can do in 2020 to stay ahead? Well, we are going to look at some of the essential on-page SEO tips that can help you to cope up with the regular changes that happen in the world of search engines.
Let’s begin with all the tips that you can add in your monthly SEO tasks and make your site rank better in the search results!
Best SEO Tips to Help Website Rank Better
Relevant landing pages
One of the best SEO tip is to make sure that your landing page is relevant to the user’s search requirements. It is useless to try to rank your keywords for the sake of traffic if your landing page does not meet the user’s needs. Work out with the idea of your keywords if you are targeting, and the content you plan to create that can match with what the user is trying to search.
Audit your metadata
Double-check if your metadata includes the description and title. You no longer need to stuff keywords into your meta descriptions as it is essential to focus on the click-through rate of meta titles and descriptions. Be more focused on attracting the customer with sales language rather than stuffing the available characters with irrelevant keywords.
Post Permalink structure
Making sure that your URL is displayed correctly is one of the most important SEO tips you need to keep in mind. Use your target keyboard in the URL and avoid using special characters, symbols, brackets, commas, etc. in the actual URL. You can also use dashes to differentiate the strings in your URL structure that are supported by most web browsers.
Always prefer to keep the keyword density around 1.5 % along with the mix of LSI keywords. Remember that there is no magic formula to it, so make sure to use the related words to help the search engines understand clearly about your content. It is one of the most essential yet, technical SEO tips that can help you to add more relevance to your content.
Word count per post
For a better rank in the search engine results, it is essential to know that blog posts with a low word count do not perform well. It is because they appear to be less informative in comparison with the other pieces of content.
For a safer side, always go with a well researched and informative approach that can provide enough information. Also, it can help you in the long run if you are targeting highly competitive keywords.
Consider linking out to external websites apart from linking to your blog posts. However, before proceeding, make sure that the information on the external website is relevant to the information in your post. Also, make sure that you link to trusted sites only. Else, you are likely to face problems with external linking in the future
Matching steps with the continuously evolving SEO and search engine algorithms are essential to rank better. So, make sure that you go through these important SEO tips and make your content rank better than ever!